109 Peter Drucker Marketing Quotes – Still Relevant in 2021?

109 Peter Drucker Marketing Quotes – Still Relevant in 2021?

Peter F. Drucker is widely known as the father of business studies and his wisdom and clarity helped many companies to grow exponentially. He wrote 39 books such as The Effective Executive, Managing Oneself, Innovation and Entrepreneurship, The Essential Drucker and many more. I’m sure, now you realized the real potential of this exceptional man. I have created a comprehensive list of Peter Drucker Marketing Quotes which will inspire you to create wisdom and clarity in your life. 

The BusinessWeek magazine named him as “the man who invented management” for the world. Funny thing I have found is that he has produced movies too. He has formulated many business concepts which will change the way people do business. 

So, here is Peter Drucker’s quotes on marketing, entrepreneurship, innovation, management, leadership, etc.

109 Inspiring Peter Drucker Marketing Quotes

  1. “Business has only two basic functions – marketing and innovation.” – Peter F. Drucker 
  2. “The aim of marketing is to make selling superfluous.”  – Peter F. Drucker 
  3. “Because its purpose is to create a customer, the business enterprise has two – and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs’.”  – Peter F. Drucker 
  4. “True marketing starts…with the customer, his demographics, his realities, his needs, his values. It does not ask, “What do we want to sell?” It asks, “What does the customer want to buy?”   – Peter F. Drucker 
  5. “There are only two things in a business that make money – innovation and marketing,  everything else is cost.” – Peter F. Drucker 
  6. “The best way to predict the future is to create it.” – Peter F. Drucker 
  7. “Marketing and innovation make money. Everything else is a cost. – Peter F. Drucker 
  8. “Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”  – Peter F. Drucker 
  9. “Marketing is the distinguishing, unique function of the business.” – Peter F. Drucker 
  10. “Marketing and innovation produce results; all the rest are costs.”  – Peter F. Drucker 
  11. “There is nothing quite so useless as doing with great efficiency something that should not be done at all.”  – Peter F. Drucker 
  12. “Great wisdom not applied to action and behaviour is meaningless data.” – Peter F. Drucker 
  13. “A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn’t marketing. That goes way beyond marketing.” – Peter F. Drucker 
  14. “Management is doing things right. Leadership is doing the right things.” – Peter F. Drucker 
  15. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  – Peter F. Drucker 
  16. “Long-range planning does not deal with the future decisions, but with the future of present decisions.”  – Peter F. Drucker 
  17. “Doing the right thing is more important than doing the thing right.” – Peter F. Drucker 
  18. “What gets measured gets improved.” – Peter F. Drucker 
  19. “If you want something new, you have to stop doing something old.”  – Peter F. Drucker 
  20. “Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.” – Peter F. Drucker 
  21. “Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” – Peter F. Drucker 
  22. “So much of what we call management consists of making it difficult for people to work.” – Peter F. Drucker 
  23. “So much of what we call management consists of making it difficult for people to work.”  – Peter F. Drucker 
  24. “The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.” – Peter F. Drucker 
  25. “Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.” – Peter F. Drucker 
  26. “Results are gained by exploiting opportunities, not by solving problems.” – Peter F. Drucker 
  27. “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” – Peter F. Drucker 
  28. “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” – Peter F. Drucker 
  29. “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” get the credit. This is what creates trust, what enables you to get the task done.” – Peter F. Drucker 
  30. “The only real difference between one organization and another is the performance of its people.”  – Peter F. Drucker 
  31. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – Peter F. Drucker 
  32. “If you can’t measure it, you can’t change it.”   – Peter F. Drucker 
  33. “The key to greatness is to look for people’s potential and spend time developing it.”  – Peter F. Drucker 
  34. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker 
  35. “There is nothing worse than doing the wrong thing well.”  – Peter F. Drucker 
  36. “Successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values. Knowing where one belongs can transform an ordinary person – hardworking and competent but otherwise mediocre – into an outstanding performer.” – Peter F. Drucker 
  37. “The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.”  – Peter F. Drucker 
  38. “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the game. But if you think your life is about breathing, you’re really missing something.”  – Peter F. Drucker 
  39. “Most leaders don’t need to learn what to do. They need to learn what to stop.” – Peter F. Drucker 
  40. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”  – Peter F. Drucker 
  41. “We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”  – Peter F. Drucker 
  42. “The task of leadership is to create an alignment of strengths so strong that it makes the system’s weaknesses irrelevant.”  – Peter F. Drucker 
  43. “An employer has no business with a man’s personality. Employment is a specific contract calling for a specific performance… Any attempt to go beyond that is usurpation. It is immoral as well as an illegal intrusion of privacy. It is an abuse of power. An employee owes no “loyalty,” he owes no “love” and no “attitudes” – he owes performance and nothing else. The task is not to change personality, but to enable a person to achieve and to perform.”  – Peter F. Drucker 
  44. “If you have more than five goals, you have none.” – Peter F. Drucker 
  45. “A man should never be appointed into a managerial position if his vision focuses on people’s weaknesses rather than on their strengths.” – Peter F. Drucker 
  46. “The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.” – Peter F. Drucker 
  47. “As a manager you’re paid to be uncomfortable. If you’re comfortable, it’s a sure sign you’re doing things wrong.”  – Peter F. Drucker 
  48. “The purpose of information is not knowledge. It is being able to take the right action.”  – Peter F. Drucker 
  49. “In today’s economy, the most important resource is no longer labour, capital or land; it is knowledge.” – Peter F. Drucker 
  50. “Strategy is a commodity, execution is an art.” – Peter F. Drucker 
  51. “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter F. Drucker 
  52. “The better a man is the more mistakes he will make for the more things he will try.” – Peter F. Drucker 
  53. “When a subject becomes totally obsolete we make it a required course.” – Peter F. Drucker 
  54. “The most important thing in communication is to hear what isn’t being said.”  – Peter F. Drucker 
  55. “My greatest strength as a consultant is to be ignorant and ask a few questions.” – Peter F. Drucker 
  56. “The only thing we know about the future is that it will be different.”  – Peter F. Drucker 
  57. “The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.”  – Peter F. Drucker 
  58. “A manager is responsible for the application and performance of knowledge.”  – Peter F. Drucker 
  59. “Unless commitment is made, there are only promises and hopes… but no plans.” – Peter F. Drucker 
  60. “Few companies that installed computers to reduce the employment of clerks have realized their expectations… They now need more, and more expensive clerks even though they call them ‘operators’ or ‘programmers.'” – Peter F. Drucker 
  61. “Plans are only good intentions unless they immediately degenerate into hard work.” – Peter F. Drucker 
  62. “Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”  – Peter F. Drucker 
  63. “Time is the scarcest resource and unless it is managed nothing else can be managed.” – Peter F. Drucker 
  64. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – Peter F. Drucker 
  65. “Efficiency is doing things right; effectiveness is doing the right things.” – Peter F. Drucker 
  66. “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.”  – Peter F. Drucker 
  67. “Making good decisions is a crucial skill at every level.”  – Peter F. Drucker 
  68. “Efficiency is doing better than what is already being done.”  – Peter F. Drucker 
  69. “The purpose of a business is to create a customer.” – Peter F. Drucker 
  70. “Management by objective works – if you know the objectives. Ninety percent of the time you don’t.”  – Peter F. Drucker 
  71. “There is only one ethics, one set of rules of morality, one code: That of individual behaviour in which the same rules apply to everyone alike.” – Peter F. Drucker 
  72. “Executives owe it to the organization and to their fellow workers not to tolerate non performing individuals in important jobs.” – Peter F. Drucker 
  73. “Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.” – Peter F. Drucker 
  74. “Most of what we call management consists of making it difficult for people to get their work done.”  – Peter F. Drucker 
  75. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.”  – Peter F. Drucker 
  76. “One cannot buy, rent or hire more time. The supply of time is totally inelastic. No matter how high the demand, the supply will not go up. There is no price for it. Time is totally perishable and cannot be stored. Yesterday’s time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time. All work takes place in, and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource.”  – Peter F. Drucker 
  77. “The really important things are said over cocktails and are never done.”  – Peter F. Drucker 
  78. “We can say with certainty – or 90% probability – that the new industries that are about to be born will have nothing to do with information.”  – Peter F. Drucker 
  79. “Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.” – Peter F. Drucker 
  80. “Today knowledge has power. It controls access to opportunity and advancement.”  – Peter F. Drucker 
  81. “Whenever you see a successful business, someone once made a courageous decision”  – Peter F. Drucker 
  82. “Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the “naturals,” the ones who somehow know how to teach.”  – Peter F. Drucker 
  83. “Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are means to mobilize the resources and energies of the business for the making of the future.” – Peter F. Drucker 
  84. “Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”  – Peter F. Drucker 
  85. “INNOVATION is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.”  – Peter F. Drucker 
  86. “We know nothing about motivation. All we can do is write books about it.” – Peter F. Drucker 
  87. “No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.”  – Peter F. Drucker 
  88. “The productivity of work is not the responsibility of the worker but of the manager.”  – Peter F. Drucker 
  89. “The growth for education and training will be in continuing adult education. Online delivery is the trigger for this growth, but the demand for lifetime education stems from profound changes in society. We live in an economy where knowledge, not buildings and machinery, is the chief resource and where knowledge-workers make up the biggest part of the workforce.”  – Peter F. Drucker 
  90. “Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.”  – Peter F. Drucker 
  91. “So much of what we call management consists in making it difficult for people to work.” – Peter F. Drucker 
  92. “Never mind your happiness; do your duty.” – Peter F. Drucker 
  93. “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” – Peter F. Drucker 
  94. “Accept the fact that we have to treat almost anybody as a volunteer.” – Peter F. Drucker 
  95. “Until we can manage TIME, we can manage nothing else.” – Peter F. Drucker 
  96. “We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.”  – Peter F. Drucker 
  97. “Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” – Peter F. Drucker 
  98. “Education can no longer be the sole property of the state.”  – Peter F. Drucker 
  99. “Capital formation is shifting from the entrepreneur who invests in the future to the pension trustee who invests in the past”  – Peter F. Drucker 
  100. “Concentration is the key to economic results. No other principle of effectiveness is violated as constantly today as the basic principle of concentration.” – Peter F. Drucker 
  101. “The new information technology… Internet and e-mail… have practically eliminated the physical costs of communications.”  – Peter F. Drucker 
  102. “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter F. Drucker 
  103. “Rank does not confer privilege or give power. It imposes responsibility.”  – Peter F. Drucker 
  104. “Everything requires time. It is the only truly universal condition. All work takes place in time and uses up time. Yet most people take for granted this unique, irreplaceable, and necessary resource. Nothing else, perhaps, distinguishes effective executives as much as their tender loving care of time.”  – Peter F. Drucker 
  105. “Leaders shouldn’t attach moral significance to their ideas: Do that, and you can’t compromise.” – Peter F. Drucker 
  106. “Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and superstition, and of cooperation for force. . .”  – Peter F. Drucker 
  107. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”  – Peter F. Drucker 
  108. “The purpose of business is to create and keep a customer.”  – Peter F. Drucker 
  109. “The honest work of yesterday has lost its social status, its social esteem.”  – Peter F. Drucker 

Summary of Peter Drucker Marketing Quotes

I know you loved these quotes/thoughts of Peter Drucker the real hero of management studies. Do comment your favourite quotes from the list.

dilkash

SEO Expert & Web Designer

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